Digital Marketing Audit

Get a Digital Marketing Audit That Reveals What’s Working —and What’s Not

If you’ve been spending on marketing but aren’t sure what it’s really delivering, then it’s time to get clarity. At High Caliber Marketing Solutions, our expert-led digital marketing audit gives you a complete picture of your online performance—what’s working, what’s falling short, and what to do next.

We don’t offer cookie-cutter reports or automated graders. This is a custom, strategic analysis built specifically for home service companies like yours. You’ll get actionable insights from a seasoned consultant who understands your industry and knows how to translate data into results.

Precision Marketing. Real Results. Start Now.

What Is a Digital Marketing Audit?

A digital marketing audit is a comprehensive evaluation of your online presence. It reviews how your website, SEO, paid ads, social media, and analytics are performing—and how well they’re working together to support your business goals.

Unlike an online marketing audit from a software tool, our audits are conducted by real people with deep experience in the home services space. We go beyond surface-level stats to uncover the true strengths and weaknesses of your current digital marketing strategy.

When we conduct a digital marketing audit, we help you:

  • Identify wasted spend or underperforming channels
  • Find gaps in visibility, messaging, or conversion
  • Understand how your business stacks up against competitors
  • Uncover missed opportunities in SEO, PPC, or local marketing

What’s Included in Our Marketing Audit Services

Our marketing audit services are designed to give you clear, holistic insight into your digital ecosystem. Here’s what we evaluate:

Website & UX Performance

Is your current web design effective? We evaluate:

  • Mobile usability, page speed, and navigation
  • Calls to action and conversion pathways
  • Messaging clarity and user experience flow

SEO Visibility

We go beyond search engine rankings, diving deep into:

  • On-page SEO (title tags, headers, keyword usage)
  • Local SEO presence (Google Business Profile, reviews, citations)
  • Content quality and internal linking structure

PPC Campaign Review

Are your ads reaching your target audience? Are they cost-effective? We’ll examine:

  • Ad targeting, spend allocation, and keyword strategy
  • Landing page performance and conversion rates
  • Overbidding, underbidding, and missed keyword opportunities

Social Media & Online Reputation

Good social media marketing doesn’t mean you have the most likes. Our social media audit evaluates:

  • Consistency of branding and messaging across platforms
  • Frequency and relevance of posts
  • Community engagement and customer reviews

Analytics & Tracking

How do you know if your digital marketing efforts are working? A strong analytics setup will give you:

  • Information about whether core metrics are being tracked (calls, form fills, conversions)
  • Accuracy of data and configuration of platforms like Google Analytics
  • Visibility into ROI and lead quality

Why Every Home Service Business Needs a Marketing Audit

As a marketing consultant for small businesses, we work with contractors every day who are spending on digital marketing but aren’t sure what they’re getting from it. Whether you’ve built your campaigns in-house, outsourced them to a vendor, or pieced them together over time, it’s easy to lose track of the big picture.

That’s why an internet marketing audit is so important. It helps you:

A one-time audit can help validate your current efforts—or identify major gaps you didn’t know were there.

What Makes Our Audit Different ?

There’s no shortage of free “site graders” online. But those tools don’t know your business, your industry, or your goals.

Our marketing audits are different because they are:

No jargon or fluff—just honest insights you can use.

What Makes Our Audit Different ?

Our digital marketing audits are for home services businesses who are serious about improving their marketing. Whether you’re unsure about how effective your current marketing channels are or you feel left in the dark by your current agency, we can help by providing a clear picture of what’s working and what’s not.

We serve a wide range of contractors and home service companies, including:

If you feel left in the dark by your current agency or you’re unsure whether your spend is actually paying off, we’ll give you the clarity and roadmap you need.

What Happens After Your Audit?

Once your audit is complete, we’ll schedule a walkthrough session to explain the findings. We’ll show you:

If you’re ready to go further, we can build a customized strategy for your business and support you as a long-term partner through our virtual CMO services.

Request Your Digital Marketing Audit

Ready to stop guessing and start optimizing? Submit your site and we’ll review your current strategy—no obligation, no pressure.

We limit the number of audits we complete each month to ensure quality. If you’re serious about growth and want to make sure you’re getting the most from your marketing budget, now’s the time to take the first step.

Schedule Your Consultation Today

Frequently Asked Questions About Marketing Audits

A digital marketing audit evaluates your current strategy and performance. A strategy proposal outlines a plan for future campaigns. Our audit provides the insight you need before building any long-term plan.
Pricing depends on the size of your business and the number of platforms being audited. We offer flat-rate packages for small to mid-size home service companies and can quote custom projects as needed.
Most audits are completed within 2–3 weeks, depending on complexity. This includes time for review, analysis, and your follow-up strategy session.
No, you don’t need to sign a long-term contract if you request an audit. Our audits are stand-alone services with no commitment. If you’d like to work with us after your audit, we’ll provide clear options based on your goals and budget.