A virtual CMO acts as a true member of your leadership team—setting direction, managing strategy, and holding all vendors accountable. A marketing agency typically executes individual campaigns without providing high-level guidance or integration across channels.
A digital audit can include UX, SEO review of current standings, paid channels that include PPC, Social & reputation assessment, & competitor analysis. The audit should be able to provide feedback and recommendations on your current digital landscape. Digital audits should be an unbiased evaluation.
Everyone’s budget will be different. You should budget your marketing dollars off your end- of- the year revenue numbers, not your previous year’s revenue. When you look to allocate, you should not try to put money in all tactics; If your budget does not allow you to do everything, choose a couple of tactics and do them well.
